Charity Initiatives 

LEGOLAND Florida's official charitable organization is Merlin's Magic Wand.


About our Charity


Merlin’s Magic Wand was formed in 2008 by the Merlin Entertainments Group, LEGOLAND Florida’s parent company. Merlin’s support is provided by the staff of each individual attraction from SeaLife & Discovery Centers to Madame Tussaud’s, LEGOLANDS, and the fantastic resorts all over the world.


Thanks to thousands of employees and their fundraising support, Merlin’s Magic Wand is able to create magical memories for all its children and their families.



Taking the Magic to the Children


Our outreach initiative focuses on bringing “Merlin Magic” to those children who are physically unable to visit attractions due to illness, disability or other disadvantages. Merlin’s Magic Wand aims to ensure that these children have magical memories with tailor-made experiences.


As each attraction serves as an Ambassador for its community, the dream of the children becomes the link that creates an unforgettable journey for both the families and Merlin’s Magic Wand.


For more information on Merlin’s Magic Wand or to make a donation, please visit


Events are held throughout the year to benefit Merlin's Magic Wand. Click on the links below for more information about upcoming events.


You can also register for events or make a donation online here.


Inquiries can be directed to


Merlin’s Magic Wand Trustees Limited

Registered Office: 3 Market close, Poole, Dorset BH15 1 NQ, UK

Registered in England and Wales with Registered Number 06511344

The Merlin’s Magic Wand Children’s Charity is registered with the Charity Commission with Registered Number 1124081