LEGOLAND FLORIDA® LAUNCHES NEW ONLINE VARIABLE PRICING

New System Allows Families to Pick-A-Date and Save

 

WINTER HAVEN, FLA. (February 13, 2013) – Saving just got easier at LEGOLAND® Florida when you Pick-A-Date in advance of your visit to the park. With more than 50 rides, shows and attractions geared toward families with children ages 2 to 12, LEGOLAND Florida now offers guests a quick and convenient way to save on single day park admission with the launch of its new online variable pricing program.

 

Families will save on admission when they Pick-A-Date to visit the park and purchase tickets online prior to their trip. Choosing a date eight or more days in advance will result in savings of $15 per admission ticket (as low as $64 for adults, $54 for children/seniors). Guests can save $10 per ticket when planning a trip two to seven days in advance. Savings are available for LEGOLAND Florida and/or the LEGOLAND Water Park for one or two-day park visits.

 

“LEGOLAND Florida’s new Pick-A-Date and Save program is one of the first of its’ kind in variable pricing for theme parks in Central Florida and throughout the nation,” said Adrian Jones, general manager of LEGOLAND Florida. “Families no longer need discounts or other special offers to save year-round at LEGOLAND Florida. Simply put, families who plan ahead now get additional savings.”

 

Variable pricing is only available for ticket purchases online when a park visit date is selected in advance. If a visit date is not selected, guests can still enjoy more than 50 rides, shows and attractions at the standard daily park admission price.

 

For the most current information on daily operating hours and to purchase tickets, visit www.LEGOLAND.com.

 

-LLF-

Media Contact: Samantha Lane, 863.289.2796 or Samantha.Lane@legoland.com.

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